Results Revolution blog: Citizen Marketer

About HALO Business Advisors

Marianna Hayes and Andy Chapman are America’s Main Street marketing experts - a power team that teach small business owners and Main Street communities how to make success more affordable using on-line and off-line marketing tools in more strategic ways.
Team HALO makes cash registers ring each time they teach workshops and seminars, consult one-on-one with business owners, organize cooperative marketing groups and create retail niche development programs.
The team are frequent speakers to small business organizations across America such as Chambers of Commerce and Main Street groups as well as the National Main Streets Conference.

The Buzz About Team HALO

"I felt like I learned some interesting things. Marianna was approachable and ready to listen." -- Suzanne Seref, Warm Hugs by Suzanne, Greeley, Colorado
"Marianna is always flowing with great ideas on how to get things to the next level." -- Cheryl Fletcher, Forrest Paper Company, Hattiesburg, Mississippi
"I liked the variation of ideas and the simple fact that she didn't have a continuous list of bullets. She had concise ideas and was able to present them descriptively through situations and stories." -- Sean Bender, Director, Center of Community & Learning Partnerships at Wentworth Institute of Technology, Boston, Massachusetts
"Energetic, full of information, friendly..." -- Carmen Palmer, Sumner Downtown Association, Sumner, Washington
"Really great - both as an informational, educational workshop and Marianna as a presenter. The entire presentation was a wonderful learning experience for me." -- Lisa Croleau, Niles Main Street, Niles, Michigan
"All Main Street Managers and Executive Directors need to have the experience of hearing Marianna. And they need to use the information presented in their downtowns." -- Eilene Collins, Shelby Development Corporation, Shelbyville, Kentucky
"Marianna speaks from the heart with confidence to genuinely help help customers to gain a knowledge - and has loads of enthusiastic motivation! I was throughly pleased - loved her enthusiasm. Marianna is a GENUINE PERSON!" -- Brenda S. Ashworth, West Side Main Street, Charleston, West Virginia

April 17, 2006

Citizen Marketer

From the home of customer evangelism comes a post about Citizen Marketer Brian Finkelstein who has kept up with his own customer evangelism statistics.

"I’ve been on line for 90 days. I’ve had about 265,000 visitors. I’ve posted 185 stories. There have been 770,000 requests for pages, and a staggering 18,100,000 requests for all files (these are mostly people hotlinking to images and comics that I’ve hosted and posting them on other forums around the net). I’ve transferred 375 gigabytes of data (slowly approaching a terrabyte!). The most popular day of the week is Friday. The most popular hour of the day is between 1pm and 2pm.

I’ve gotten seven free t-shirts, one free hat and one free button (more please). A fan started petition requesting I be allowed to attend the premiere is currently standing at nearly 600 signatures (more please). There are currently 31 translations of “Snakes on a Plane” into foreign languages (more please). I’ve been interviewed by two TV crews. According to Google, SnakesOnABlog.com has appeared in 34 newspaper stories, been linked to by 521 blogs, and over 6,500 other webpages.

But my goal was not to build stats. My goal was not to get free t-shirts or high hit-counts. My goal was to attend the Hollywood premiere of Snakes on a Plane."

Small business marketing tip: How can you create a Brian Finkelstein for your business? Start by empowering him to do the work - be transparent and willing to equip your citizen marketer with information.

Posted by Marianna at 09:00 AM in Customer Retention | Permalink

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Events

September 17, 2009
Marianna and Andy will present "So I Have a Web Site, Now What?" at the Florida Main Streets Conference in Melbourne, Florida.
August 26, 2009
Marianna and Andy will teach Rochester, Michigan businesses how to make their cash registers ring by applying smart strategy to their use of social media.
June 16, 2009
Andy Chapman and Marianna Hayes will teach an all-day seminar about low-cost yet technologically savvy web sites and other web-based marketing technologies that will work to Michigan Main Street's quarterly training in Calumet, Michigan.
April 28, 2009
Marianna and Andy will speak to businesses in Clare, Michigan about how to make to make their cash registers ring by apply smart strategy to their use of social media and other technology tools.
April 1, 2009
Marianna Hayes & Andy Chapman will present three seminars including "Thrive! Don't Just Survive," "Must-Use Marketing Tactics That Will Work Right Now" and "The Look that Sells" as well as conduct business owner consultations and a community review in Frankenmuth, Michigan.
April 2, 2009
Marianna Hayes & Andy Chapman will conduct small business seminars, one-on-one business consultations and a community review in Northville, Michigan.
April 3, 2009
Marianna Hayes will present "Fresh Ideas for Effective E-mail Marketing Campaigns" and "How to Work With Other Businesses: Creating a Community of Success" at the Michigan Downtown Association's quarterly training in Chelsea, Michigan.

Results Revolution blog

written by America's Main Street marketing experts